Make a Strong Presentation
You have invested in your Gift Card program, you know the value of the cards in the sales mix of your business but now you need to sell the cards. They will not sell themselves from inside a drawer or with a little sign at the cash.
You need to display your card, make it visible and use the presentation the sell. Gift Cards are often an impulse buy at the check-out. The client sees the card the attractive design, colours but a loose card in a holder my not be enough, you need presentation.
A card holder which draws attention to card and the purchase opportunity as well provides a vehicle to use in the actual gifting to another person.
Holders range from a letter to folder or envelope designed to mount, display of present your card. Generally made from card stock or paper these holders can blend with the card or provide additional information like the terms and conditions related to card use.
Holders can be printed on card stock, recycled stock and can incorporate folds, die cuts, slots or hole to hang the piece at the POS.